The Washington Post App Install Campaign

At the beginning of 2026 while working at The Post's Brand Studio, I contributed to a comprehensive refresh of promotional assets for the Washington Post mobile app across multiple touchpoints in the app acquisition funnel. This included redesigning App Store and Google Play preview tiles to clearly communicate the app's value, developing motion assets to animate key app moments, building a dedicated install landing page optimized for conversion, and producing a suite of paid media creatives scaled across formats and placements for app install campaigns, all while staying true to The Post's visual identity.